What is customization?

Customization lets audiences unleash their creativity, turning garments and accessories into one-off items through our fun, easy-to-use software. Customization is exciting, immersive and memorable. Build brand loyalty and advocacy through innovative creative experiences and truly special products.

 

Your global customization partner

YR offers a complete customization solution. We supply our trademark customization software and design a bespoke installation for your retail or event space. Many clients opt for live production, so audiences can see their personalized items being brought to life on-site through printing, embroidery or engraving. 

We are the pioneers of product customization experiences. Whether you’re planning one event or launching an international retail activation, we’re ready to help you build stronger relationships with your audiences through customization.

Our unique software, years of experience and global reach ensure we can offer an end-to-end service and a customization solution to suit your needs.

 

YR can have a physical presence and produce items live at your store or event. We can also deliver impactful online experiences.

We put great emphasis on helping you build a lasting relationship with your audience, assisted by GDPR compliant data capture, powerful analytics features and social media integration.

 
 

For your brand

Attract new audiences

Enhance perception of your brand

Grow loyalty and lifetime value


For your audience

Enjoy a new, exciting experience

See own creativity brought to life

Make something to be proud of


 

Design, Print, Love.

The three pillars of the YR customization experience.

 
34734145023_ee4d8a16b9_h.jpg

DesigN

Designing with YR’s software is fun, easy and rewarding. Making something truly unique and personal captivates the imagination, creating an immersive and impactful experience.

Audiences can design in a store, at an event, or from the comfort of home via any device. They can select from a library of patterns and images to create unique designs with effects, filters, custom text and colour changes.

Fun experience brings out the creative side of anyoneSeamless journey on any device, on-site or onlineFully brandable software, pre-approved content

 

Levi's_Flagship_101117_0536.jpg

Print

A wide range of premium printing and finishing techniques can be integrated into the customization experience live at your venue, or scaled to mass-production level off-site.

Printing, embroidery, vinyling and many more techniques can be applied to a wide range of products supplied by you or us. With live on-site production, audiences watch in real-time as their items are made. Alternatively, we work with you to efficiently fulfil orders through distribution centres or partner factories.

Printed live on site or scaled to production facilityMade-to-order products reduce leftover stockHigh quality techniques on products supplied by you or us


33141506153_b1e74f7f29_k.jpg
39196477245_d8c5e027f2_k bb.jpg

Love

Owning a product they took part in creating helps your audience build a special sense of belonging. Encourage brand loyalty and advocacy through customization.

Whether it’s a physical or an online experience, customization is an exciting way for audiences to engage with your brand and create one-off products to wear or use with pride. Analytics features, powerful data capture opportunities and social media integration also help loyal, long-term relationships grow.

Customized items are always on-demand and exclusiveAudiences feel closer, more invested in your brandLong-lasting engagement supported by data and social


Refashioning the retail experience

The retail arm of YR can partner with your brand to realize customization at any scale, in-store or online.

 
YR Live 01 Black RGB.png

Making events unforgettable

The YR events experts can turn any occasion into a fun and exciting brand experience.