London, 30th November 2016:
YR Store Streetwear Collaboration Launches at Selfridges
Renowned print specialist YR Store is proud to announce a special collaboration with cult streetwear brands Obey, BOY London and GCDS. Taking place on the brand new Women’s Contemporary room in Selfridges, Oxford Street, YR Obey, YR BOY and YR GCDS will offer exclusive designs created specifically for the collaboration.
The YR Obey, YR BOY and YR GCDS installation will be held in the prestigious department store throughout the Christmas season. For fans of the iconic brands, the collaboration is a once in a lifetime opportunity to delve into artwork archives to create their own personalised product. Consumers will be able to select from a range of exclusive designs to print on premium t-shirts or sweatshirts.
YR Store Creative Director Tim Williams said, “We are very excited to be collaborating with such respected streetwear brands Obey, BOY and GCDS all at the same time. Bespoke and customisation are key to our brand’s identity and this collaboration will allow us to offer our consumers something completely different, a collector’s item even. To ensure the best in quality, we have invested in a state-of- the-art live digital print process where consumers can get their tees printed in just a few minutes.”
The YR Obey, YR BOY and YR GCDS installation will be available exclusively in Selfridges until 24th December.
All t-shirts and sweatshirts are made from super-fine cotton and supplied by the collaborating brands and and price starts from £45.
About YR Store
YR Store (pronounced Your Store) is the brainchild of interactive digital specialists YR, whose work includes cutting-edge digital store and event concepts for the likes of Nike, MTV and New Era. YR creates live garment print installations which feature interactive touch-pods, and the world’s only live all-over digital printing process. The YR Store experience offers designers and the general public the opportunity to create one-off patterns and prints and produce their work onto high-quality garments to take away within minutes in selected stores and at live events.
OBEY Clothing was founded on the art, design and ideals of Shepard Fairey. What started for Fairey with an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign, as well as an acclaimed body of fine art.OBEY Clothing was formed in 2001 as an extension of Shepard’s range of work. Aligned with his populist views, clothing became another canvas to spread his art and message to the people. OBEY is about variety and experience, thinking about your surroundings and questioning the purpose. The medium is the message.
Founded by Giuliano Calza and his brother, Giordano, GCDS started as a digital project named after a Milanese party called Giuro Che Domani Smetto(Italian for "I swear I’ll stop tomorrow"). Founded in July 2015, it originated as a line of T-shirts printed with the letters GCDS before morphing into what it stands for today: God Can’t Destroy Streetwear.
London, 23rd September 2016:
YR Live brings Tommy x Gigi to life
Digital experience provider YR Live creates fully-custom live patch design and application experience for Tommy Hilfiger
YR Live launches its latest installation at Selfridges, London today - an innovative live patch design and make experience. For the next three weekends, customers will have the chance to buy a Tommy x Gigi bomber jacket and then customise it with their initials and other patches. The customer uses YR Live software on a large touchscreen to place the patches and enter their initials. Each jacket is completely custom and this experience is exclusive to Selfridges, London.
Tommy launched their collaboration with Gigi Hadid earlier this month. Appealing to women of all ages and the pioneer of the social generation, Gigi will be the brand face for all activities. Gigi has collaborated closely with Tommy to design part of the collection, the Gigi Collaboration, to create authenticity and a halo effect for the entire line. The bomber jacket is an iconic part of the new collection and customization is at the heart of the experience.
YR Live (formerly Lumacoustics) specialises in creating unique, interactive experiences for events and retail. It regularly supplies software and services worldwide to provide live design and printing at events for brands such as MTV, Diesel, Facebook and Adobe.
Commenting on the YR Live installation at Selfridges, Tim Williams from YR Live said: “This is a world first and the customer experience is incredible - we are very proud to work with Tommy and Gigi!”
The installation is open from 12pm - 6pm Friday, Saturday and Sunday until 9th October at Selfridges, London on the 3rd floor denim studio.
London, 23rd August 2016:
Luma becomes YR Live
Pioneering digital experience provider to merge with live customisation brand YR Store to create YR Live
Luma has announced its merger with the global customisation brand YR Store. YR Store is a world leader in custom fashion, transforming consumers into designers of their own unique apparel and accessories, both in-store and online. YR Store has previously collaborated with Liberty, Selfridges, Bathing Ape and Nike and has permanent stores with Topshop in the UK and US. Luma specialises in creating unique, interactive experiences for events and retail. It regularly supplies software and services worldwide to provide live design and printing at events for brands such as MTV, Google, Facebook and Adobe. The brand is now becoming part of the YR family, forming a new division, named YR Live, alongside YR Store. YR Live will continue to focus on live design and printing at events, creating innovative design experiences and even higher quality printing on a wider range of items. To date, YR Live has mastered the art of live printing onto t-shirts, tote bags, socks, water bottles, phone cases and many other items. YR Live also offer a complete live design and print solution including furniture, branding, staffing and social amplification. The YR family is now a global company with headquarters in London and New York, and will expand throughout the US and Asia over the next two years.
Tim Williams, CEO of YR, said of the merger:
“We now have a very clear offer for our customers. YR is a customisation partner to brands and retailers looking for expertise in customisation from concept through to delivery and staffing. YR Live is the go-to provider of customisation in the events market and I’m excited about working alongside YR Store in future.”
YR Live (pronounced ‘you’re live’) create immersive digital experiences and offer live printing for short-term installations primarily for the event market. Having delivered their services at over 3,000 events since 2008, they are the global leaders in creating fun and exciting installations that guests remember and talk about long after the event. There are four key products: YR Designer allows guests to quickly and easily create patterns and on-brand designs and then watch as they are printed, live; YR Wall is the world’s original and best digital graffiti wall - a 10ft wide screen where guests create digital graffiti using a digital spray can; YR Insta is the ultimate solution for live printing of Instagram images at events; YR Photo is the world’s first emoji-enabled photobooth giving users the opportunity of adding emojis and text to their photo before printing and sharing on social media. YR Live offers a full end-to-end solution for brands and event planners.
YR Store create live garment print installations which feature interactive touch-pods, and the world’s only live all-over digital printing process. The YR Store experience offers designers and the general public the opportunity to create one-off patterns and see their designs printed onto high-quality garments to take away within minutes. YR Store is currently live at Topshop, 5th Ave, New York and coming soon to Selfridges, London and Birmingham, UK.
Follow daily YR updates via Instagram at @YRStore and @thisisYRLive, news updates via Twitter @YRSTORE and @thisisYRLive and online at: www.thisisyr.com
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