Created in the late 1990’s in Japan, emoji’s have exploded into the digital age and have became an integral part of our everyday communication. Even if you haven’t used one yourself lately, you never have to look far to see one. A new age language with universal appeal, emoji’s have deeply embedded themselves into pop culture and there’s no chance of them leaving anytime soon..

Modern technology gave us the gift of the internet, opening up an entire new cornucopia of information and yet here we are, reverting back to pictorial methods of communication reminiscent of the hieroglyphics age. Sometimes a picture is worth a thousand words.. And sometimes Twitter just has a character limit!

The emoji catalogue is ever increasing with over 6,000 emojicon’s available for licensing and in 2015, ‘emoji’ was named the word of the year by the Oxford English Dictionary.

Interestingly enough, much research has gone into how emoji’s have become key aspects in supporting the way that children learn in areas of health, well-being, safety and diversity. Or in becoming knowledgeable, confident and informed citizens, essential aspects of higher education.

Our work with global powerhouses such as Google and Barclays have proved that friendly emoticon style graphics are in for the win in any environment. We even saw Google take things one step further with the launch Google Allo, a custom emoji pack built entirely from your own selfie using artificial intelligence algorithms to map and code a sticker pack completely unique to you. You can see our work at the student launch in Boston here.

Or Bitmoji, the predecessor who rule emoji use on Snapchat with their humorous emoji avatar sticker pack which gets updated daily to upkeep with pop culture and has an emoji to suit your every mood.. 

Love or hate the emoji-centric age we are living in, they’re here to stay and we’re looking forward to seeing what the next big thing is!

Tip: We’ll be launching a special emoji style collaboration later this summer in London! Stay tuned.. 

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