ASOS GLOBAL TOUR via SEED MARKETING / LIVE TOTE PRINTING
Location: multiple across UK, France, Germany, Italy, USA and Australia.
Kicking off in London we took live tote bag printing on a global tour of over 50 locations including campuses around the UK, Germany, France and the US. Working with lovely partners Seed Marketing we worked out of a specially converted Fedex van. At our touch screens mounted on the side of the van users were presented with the 'Blank Canvas' bag and invited to drag and drop from a swipe gallery of ASOS content and create a unique design that was then printed and then posted out the back chute for collection! Users also input their details to be entered in an online competition to win £5000 cash and their design sold on the ASOS website.view case study