Engaging, innovative experience

Experiential marketing and high-quality interactions connecting brands with their audiences are more important than ever.

YR Live fuses the digital and physical worlds to offer high-quality, memorable interactions with your brand. YR’s intuitive software lets event attendees create bespoke versions of any product and watch their creativity being brought to life through live production.

We’ve worked with some of the biggest brands on the planet including Google, Nike, Asos, Toyota, Nickelodeon and Oreo.

 

YR Live is your customization partner for pop-ups, festivals, conferences, product launches and more. For customization for retail, view YR Store.

 
 
 
13.08.17_Nike_HighRes-15.jpg

Software

Fun, easy-to-use software tailored to your brand

Swiping through content galleries, your customers can select from template designs, drag and drop icons, pinch and zoom, custom fill, add text, choose fonts and change colours – all displayed in a live render on-screen.

At the heart of customization is a careful balance of creative freedom and pre-approved branded content.

Written entirely in-house, YR software can be developed to suit your brand and specific requirements.

yr-live-product-samples-designed-by-awake-bence-bilekov-1400.jpg

Products and Printing

Exciting live printing of bespoke items 

Supply your own products or select one or several items from our collection. We use a range of high-quality techniques to suit many products including dye sublimation, UV printing, direct-to-garment printing, vinyling and embroidery.

Attendees can watch their item being printed live or receive an SMS alert when it’s ready for collection.

13.08.17_Nike_HighRes-32.jpg

Customization studio

Modular, scalable setup

We provide a self-contained unit to house our equipment and a team to deliver the customization experience.

The installation is fully brandable and can be custom-built to suit your event space and requirements. We’ll collaborate with your team to create the best workflow and maximum impact.

Previous projects have included installations in shipping containers, on a London Routemaster and on the beach at Cannes.


End-to-end service

We provide a complete solution, supporting you every step of the way through technical expertise, a full range of creative services and high level strategic consultancy. We collaborate on a long-term basis with many of our clients to maximize the value customization can offer. 

 

Staffing and training

We can supply staff or train your team to deliver exceptional customization experiences. Training includes printing, use of equipment, quality control, customer service, sales, equipment servicing and stock management. 

 
 
36170034770_77ef33747b_h b.jpg
 

High-level strategy

Project management

Creative consultation

24/7 global support

Bespoke installations

Artwork and design

Dedicated in-house team

Software development

GDPR data capture

Reporting and analysis

Staffing and training

Social media integration


 

Design, Print, Love.

The three pillars of the YR customization experience.

 
34734142713_ed2e66b43d_h.jpg

Design

Let your event attendees put their own spin on ANY product

Designing with YR’s software is fun, easy and rewarding. Making something truly unique and personal captivates the imagination, creating an immersive and impactful experience.

 
34777265093_5e8aafd63b_k.jpg

PRINT

Their unique creations are turned into a reality

A wide range of premium printing and finishing techniques are integrated into the customization experience at your event. Attendees can be entertained by the theatre of live printing.

 
37305692731_5f1ea003d8_k.jpg

Love

A fun experience translates to a stronger relationship

Owning a product they took part in creating helps your audience build a special sense of belonging. Encourage brand loyalty and advocacy through customization.

 

 
 
Guests had great fun doing their designs and highly appreciated the printed bottles. The YR team was a great support within the planning phase and executed a smooth running on event.
— Joanna Schick, Avantgarde Germany, for Google Think