On trend, in demand
Retail is changing. Customers want more than just shopping: they’re craving rewarding experiences. Customization offers a powerful opportunity to enhance the retail journey through exciting experiential activities in-store and fun interactions online.
Our intutitive software enables your customers to personalize your products, creating one-off versions to wear or use with pride. The result is an enhanced perception of your brand and a stronger connection with your audience.
We’ve worked with some of the biggest brands on the planet including Ralph Lauren, Adidas, Selfridges&Co, Levi’s and A Bathing Ape.
YR Store is your global customization partner, in-store and online. For customization at events, view YR Live.
Intuitive software tailored to your brand
Swiping through content galleries, your customers can select from template designs, drag and drop icons, pinch and zoom, custom fill, add text, choose fonts and change colours – all displayed in a live render on-screen.
At the heart of customization is a careful balance of creative freedom and pre-approved branded content. Written entirely in-house, YR software can be developed to suit your brand and specific requirements.
Products and Printing
Live in-store printing or scaled to production facility
Select one or several items to be customized. We use a range of high-quality techniques to suit many of your products including direct-to-garment printing, vinyling, engraving and embroidery.
With live on-site production, customers watch in real-time as their items are made. Alternatively, we work with you to efficiently fulfil orders through distribution centres or partner factories.
Increased footfall and spend
Our in-house design experts collaborate with your team to create bespoke store furniture – from a spark of an idea through production to installation. They can also advise on effective integration into your existing store and customer flow.
By having an in-store presence, customization can lead to increased footfall and spend. Customers who create personalized items typically spend more time and money in store. They also leave with a stronger connection to your brand, making them more likely to buy again and spread the word.
We provide a complete solution, supporting you every step of the way through technical expertise, a full range of creative services and high level strategic consultancy. We collaborate on a long-term basis with many of our clients to maximize the value customization can offer.
Customer behaviour insights
YR Store collaborates across art, culture and music projects giving us unique insight into youth consumer behaviour which, in turn, inspires our customization experience and software design.
Staffing and training
We can supply staff or train your team to deliver exceptional customization experiences. Training includes printing, use of equipment, quality control, customer service, sales, equipment servicing and stock management.
24/7 global support
Artwork and design
Dedicated in-house team
GDPR data capture
Reporting and analysis
Staffing and training
Social media integration
Design, Print, Love.
The three pillars of the YR customization experience.
Let customers put their own spin on your products
Designing with YR’s software is fun, easy and rewarding. Making something truly unique and personal captivates the imagination, creating an immersive and impactful experience.
Their unique creations are turned into a reality
A wide range of premium printing and finishing techniques can be integrated into the customization experience live at your store, or scaled to mass-production level off-site.
A fun experience translates to a stronger relationship
Owning a product they took part in creating helps your customers build a special sense of belonging. Encourage brand loyalty and advocacy through customization.