On trend, in demand

Retail is changing. Customers want more than just shopping: they’re craving rewarding experiences. Customization offers a powerful opportunity to enhance the retail journey through exciting experiential activities in-store and fun interactions online.

Our intutitive software enables your customers to personalize your products, creating one-off versions to wear or use with pride. The result is an enhanced perception of your brand and a stronger connection with your audience.

 

We’ve worked with some of the biggest brands on the planet including Ralph Lauren, Adidas, Selfridges&Co, Levi’s and A Bathing Ape.

YR Store is your global customization partner, in-store and online. For customization at events, view YR Live.

 
 
 
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Software

Intuitive software tailored to your brand

Swiping through content galleries, your customers can select from template designs, drag and drop icons, pinch and zoom, custom fill, add text, choose fonts and change colours – all displayed in a live render on-screen.

At the heart of customization is a careful balance of creative freedom and pre-approved branded content. Written entirely in-house, YR software can be developed to suit your brand and specific requirements.

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Products and Printing

Live in-store printing or scaled to production facility

Select one or several items to be customized. We use a range of high-quality techniques to suit many of your products including direct-to-garment printing, vinyling, engraving and embroidery.

With live on-site production, customers watch in real-time as their items are made. Alternatively, we work with you to efficiently fulfil orders through distribution centres or partner factories.

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Bespoke Installations

Increased footfall and spend

Our in-house design experts collaborate with your team to create bespoke store furniture – from a spark of an idea through production to installation. They can also advise on effective integration into your existing store and customer flow.

By having an in-store presence, customization can lead to increased footfall and spend. Customers who create personalized items typically spend more time and money in store. They also leave with a stronger connection to your brand, making them more likely to buy again and spread the word.


End-to-end service

We provide a complete solution, supporting you every step of the way through technical expertise, a full range of creative services and high level strategic consultancy. We collaborate on a long-term basis with many of our clients to maximize the value customization can offer. 

 

Customer behaviour insights

YR Store collaborates across art, culture and music projects giving us unique insight into youth consumer behaviour which, in turn, inspires our customization experience and software design.

Staffing and training

We can supply staff or train your team to deliver exceptional customization experiences. Training includes printing, use of equipment, quality control, customer service, sales, equipment servicing and stock management. 

 
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High-level strategy

Project management

Creative consultation

24/7 global support

Bespoke installations

Artwork and design

Dedicated in-house team

Software development

GDPR data capture

Reporting and analysis

Staffing and training

Social media integration


 

Design, Print, Love.

The three pillars of the YR customization experience.

 
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Design

Let customers put their own spin on your products

Designing with YR’s software is fun, easy and rewarding. Making something truly unique and personal captivates the imagination, creating an immersive and impactful experience.

 
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PRINT

Their unique creations are turned into a reality

A wide range of premium printing and finishing techniques can be integrated into the customization experience live at your store, or scaled to mass-production level off-site.

 
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Love

A fun experience translates to a stronger relationship

Owning a product they took part in creating helps your customers build a special sense of belonging. Encourage brand loyalty and advocacy through customization.

 

 
 
WE ARE THRILLED TO OFFER VISITORS THE UNIQUE OPPORTUNITY TO HAVE ACCESS TO OUR FAMED PRINT ARCHIVES, AND CREATE CUSTOM DESIGNS TO BE PRODUCED IN-STORE.
— Stephen Ayres, Liberty’s Head of Fashion and Merchandising