Pioneering digital experience provider to merge with live customisation brand YR Store to create YR Live
Luma has announced its merger with the global customisation brand YR Store. YR Store is a world leader in custom fashion, transforming consumers into designers of their own unique apparel and accessories, both in-store and online. YR Store has previously collaborated with Liberty, Selfridges, Bathing Ape and Nike and has permanent stores with Topshop in the UK and US. Luma specialises in creating unique, interactive experiences for events and retail. It regularly supplies software and services worldwide to provide live design and printing at events for brands such as MTV, Google, Facebook and Adobe. The brand is now becoming part of the YR family, forming a new division, named YR Live, alongside YR Store. YR Live will continue to focus on live design and printing at events, creating innovative design experiences and even higher quality printing on a wider range of items. To date, YR Live has mastered the art of live printing onto t-shirts, tote bags, socks, water bottles, phone cases and many other items. YR Live also offer a complete live design and print solution including furniture, branding, staffing and social amplification. The YR family is now a global company with headquarters in London and New York, and will expand throughout the US and Asia over the next two years.
Tim Williams, CEO of YR, said of the merger:
“WE NOW HAVE A VERY CLEAR OFFER FOR OUR CUSTOMERS. YR IS A CUSTOMISATION PARTNER TO BRANDS AND RETAILERS LOOKING FOR EXPERTISE IN CUSTOMISATION FROM CONCEPT THROUGH TO DELIVERY AND STAFFING. YR LIVE IS THE GO-TO PROVIDER OF CUSTOMISATION IN THE EVENTS MARKET AND I’M EXCITED ABOUT WORKING ALONGSIDE YR STORE IN FUTURE.”
YR Live (pronounced ‘you’re live’) create immersive digital experiences and offer live printing for short-term installations primarily for the event market. Having delivered their services at over 3,000 events since 2008, they are the global leaders in creating fun and exciting installations that guests remember and talk about long after the event. There are four key products: YR Designer allows guests to quickly and easily create patterns and on-brand designs and then watch as they are printed, live; YR Wall is the world’s original and best digital graffiti wall - a 10ft wide screen where guests create digital graffiti using a digital spray can; YR Insta is the ultimate solution for live printing of Instagram images at events; YR Photo is the world’s first emoji-enabled photobooth giving users the opportunity of adding emojis and text to their photo before printing and sharing on social media. YR Live offers a full end-to-end solution for brands and event planners.
YR Store create live garment print installations which feature interactive touch-pods, and the world’s only live all-over digital printing process. The YR Store experience offers designers and the general public the opportunity to create one-off patterns and see their designs printed onto high-quality garments to take away within minutes. YR Store is currently live at Topshop, 5th Ave, New York and coming soon to Selfridges, London and Birmingham, UK.
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