Working with agency Dicom (part of Grupoo Espana) to deliver live t-shirt printing at the most important automotive show in the world.

The solution we developed for end client SEAT was built on the 'created in Barcelona' theme which allowed guests to create their own custom t-shirt, selecting from pre-set images, colourway inversions and text entry.

The software featured pre-loaded artwork and was stationed in front of a huge panoramic screen on the SEAT stand at the show, we printed up to 400 t-shirts per day from a custom designed booth for both the press and the public for the full 13 days at the show. We were really excited to be part of such an important stand at the show.