We debuted our live-in-print custom technology in the Land of the Rising Sun, Tokyo, Japan for the iconic 2017 Electric Daisy Carnival. We teamed up with Japan based agency Konnekt for the electronic music experience to give fans the opportunity to customise t-shirts, bandanas and tote bags using exclusive #EDC17 graphics and text entry.
Over the past 20 years, EDC have established themselves across the US, UK, Mexico, Brazil and India, making Japan their 5th international destination. This was their first time offering personalised merchandise as they extended their universal reach to the futuristic tech driven capital. EDC and YR were driven to reflect their diversity amongst their cross continental following, solidifying themselves as a true global phenomenon experience. Products completely sold out over the weekend after an overwhelming demand.