For more than 30 years, USC have specialised in sports apparel and footwear with 60 stores across the UK. For the launch of the brand new store in West Thurrock, we worked closely with the team to launch a brand new shopping experience with a live printing installation from YR.
We merged our experience with direct-to-garment technology and print app curation to create a unique and on-demand merchandise solution. Our team developed specialised custom software complete with a swipe and select interface and shopping basket feature. The app featured artwork from the world’s most biggest brands and musicians to create the ultimate wardrobe staple, the band tee! The catalogue of artwork featured 100’s of design combinations from the likes of Guns n Roses, The Rolling Stones and Metallica, but to name a few. YR delivered training to the entire USC in-store team to equip them with the print skills needed in anticipation of the big store launch and busy summer shopping season.