WE COLLABORATED WITH NIKE ID ON A SERIES OF EXCITING EVENTS FOR ONE WEEK ONLY, WITH THE SOUL FOCUS OF CELEBRATING THE GAME OF FOOTBALL. SITUATED WITHIN PHENOMENAL HOUSE, AN OLD DERELICT SORTING OFFICE, THE VENUE WAS TRANSFORMED INTO A HUB OF FOOTBALL, MUSIC AND LIFESTYLE. #RISKEVERYTHING
Visitors were given the opportunity to create their very own custom YR x NIKEiD football team designs. Utilising our live direct-to-garment print capabilities with NIKEID technology and 3D screen view systems, we printed hundreds of custom t-shirts across 6 special days, all with their own themes and guest appearances. Our 3-D print model featured front crest and centre placement graphics with football style customised name and number combinations for the back designs using super high quality 100% cotton Nike garments.
Throughout the week, the event featured football tournaments from World Cup players, fans and celebrities, an in-door skate park, live DJ's from some of London's hottest radio stations and a Nike exhibition previewing the brand new World Cup England team uniform.