Engaging, innovative experience

Experiential marketing and high-quality interactions connecting brands with their audiences are more important than ever.

YR Live fuses the digital and physical worlds to offer high-quality, memorable interactions with your brand. YR’s intuitive software lets event attendees create bespoke versions of any product and watch their creativity being brought to life through live production.

We’ve worked with some of the biggest brands in the world including Google, Nike, Asos, Toyota, Nickelodeon and Oreo.

 

YR Live is your customization partner for pop-ups, festivals, conferences, product launches and more. For customization for retail, view YR Store.

 
 
 
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Software

Fun, easy-to-use software tailored to your brand

At the heart of customization is a careful balance of creative freedom and pre-approved branded content. YR software offers a suite of intuitive design tools, powerful GDPR compliant data capture and lots more. Written entirely in-house, it can be developed to suit your brand and specific requirements.

Swiping through content galleries, your customers can select from template designs, drag and drop icons, pinch and zoom, custom fill, add text, choose fonts and change colours – all displayed in a live render on-screen.

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Products and Printing

Exciting live printing of bespoke items  

Supply your own products or select one or several items from our collection. We use a range of high-quality techniques to suit many products including dye sublimation, UV printing, direct-to-garment printing, vinyling and embroidery.

As items are made-to-order, leftover stock and environmental impact are reduced. Attendees can watch their item being printed live or receive an SMS alert when it’s ready for collection.

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GUARANTEED IMPACT

Own your event space

A YR Live installation demands attention and draws the crowds at any event. We provide a fully brandable self-contained unit to house our equipment and a team to deliver the customization experience. Capitalize on opportunities to engage event attendees and make a lasting impression.

Our modular, scalable system can be tailored to suit any space. Previous projects have included installations in shipping containers, on a London Routemaster and on the beach at Cannes.


End-to-end service

COMPLETE CUSTOMIZATION SOLUTION

We provide a complete solution, supporting you every step of the way through technical expertise, a full range of creative services and high level strategic consultancy. We collaborate on a long-term basis with many of our clients to maximize the value customization can offer.

 

Staffing and training

We can supply staff or train your team to deliver exceptional customization experiences. Training includes printing, use of equipment, quality control, customer service, sales, equipment servicing and stock management.

 
 
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High-level strategy

Project management

Creative consultation

24/7 global support

Bespoke installations

Artwork and design

Dedicated in-house team

Software development

GDPR data capture

Reporting and analysis

Staffing and training

Social media integration


 

Design, Print, Love.

The three pillars of the YR customization experience.

 
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Design

Let your event attendees make their mark on any product

Designing with YR’s software is fun, easy and rewarding. Making something truly unique and personal captivates the imagination, creating an immersive and impactful experience.

 
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PRINT

Their unique creations are turned into reality

A wide range of premium printing and finishing techniques are integrated into the customization experience at your event. Attendees can be entertained by the theatre of live printing.

 
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Love

A fun experience translates to a stronger relationship

Making their mark on your product helps customers build a special connection with your brand. Encourage brand loyalty and advocacy through customization.

 

 
 
Guests had great fun doing their designs and highly appreciated the printed bottles. The YR team was a great support within the planning phase and executed a smooth running on event.
— Joanna Schick, Avantgarde Germany, for Google Think