The Growing customization Trend
Retail is changing. Customers want more than just shopping: they’re craving rewarding experiences. Customization offers a powerful opportunity to enhance the retail journey through exciting experiential activities in-store and fun interactions online.
Our intutitive software enables your customers to personalize your products, creating one-off versions to wear or use with pride. The result is an enhanced perception of your brand and a stronger connection with your audience.
We’ve worked with some of the biggest brands in the world including Ralph Lauren, Adidas, Selfridges&Co, Levi’s and A Bathing Ape.
YR Store is your global customization partner, in-store and online. For customization at events, view YR Live.
Intuitive software tailored to your brand
At the heart of customization is a careful balance of creative freedom and pre-approved branded content. YR software offers a suite of intuitive design tools, powerful GDPR compliant data capture and lots more. Written entirely in-house, it can be developed to suit your brand and specific requirements.
Swiping through content galleries, your customers can select from template designs, drag and drop icons, pinch and zoom, custom fill, add text, choose fonts and change colours – all displayed in a live render on-screen.
Products and Printing
Live in-store printing or scaled to production facility
We use a range of high-quality techniques to suit many of your products including direct-to-garment printing, vinyling, engraving and embroidery. As items are always produced on demand, leftover stock and environmental impact are reduced.
With live on-site production, customers watch in real-time as their items are made. Alternatively, we work with you to efficiently fulfil orders through distribution centres or partner factories.
In-STORE AND ONLINE
More customers, more engagement, more revenue
Customization attracts new audiences. Those who spend more time connecting with your brand in-store or online typically spend more money. With a stronger sense of brand loyalty, they are also more likely to buy again and spread the word.
Our in-house design experts collaborate with your team to create bespoke store furniture – from a spark of an idea through production to installation. They can also advise on effective integration into your existing store and customer flow.
Complete customization solution
We provide a complete solution, supporting you every step of the way through technical expertise, a full range of creative services and high level strategic consultancy. We collaborate on a long-term basis with many of our clients to maximize the value customization can offer.
Customer behaviour insights
YR Store collaborates across art, culture and music projects giving us unique insight into youth consumer behaviour which, in turn, inspires our customization experience and software design.
Staffing and training
We can supply staff or train your team to deliver exceptional customization experiences. Training includes printing, use of equipment, quality control, customer service, sales, equipment servicing and stock management.
24/7 global support
Artwork and design
Dedicated in-house team
GDPR data capture
Reporting and analysis
Staffing and training
Social media integration
Design, Print, Love.
The three pillars of the YR customization experience.
Let customers make their mark on your products
Designing with YR’s software is fun, easy and rewarding. Making something truly unique and personal captivates the imagination, creating an immersive and impactful experience.
Their unique creations are turned into reality
A wide range of premium printing and finishing techniques can be integrated into the customization experience live at your store, or scaled to mass-production level off-site.
A fun experience translates to a stronger relationship
Making their mark on your product helps customers build a special connection with your brand. Encourage brand loyalty and advocacy through customization.